Event Nation worked with its client, Weli Creative Ltd, to conceptualise, produce, launch and take-to-market, ‘Jurassic Kingdom’, an all-new outdoor animatronic dinosaur attraction, aimed at families and schools. The event was to be pure edutainment, both highly educational for children & entertaining for families, positioned as an unforgettable day out.
To enhance the visitor experience we included a dinosaur VR Experience, educational information panels for all 30 life-size dinosaur installations, an excavation scene for children to dig up a T-Rex fossil, an education marquee showing cinema screenings of BBC dinosaur documentaries and a merchandise trailer selling dinosaur related educational products.
We launched Jurassic Kingdom in London at Osterley Park during Easter 2017. We then took the attraction on a two-year parks tour right across the UK to 10 major cities and into the European city of Rotterdam during the summer of 2018. This phenomenal tour achieved over 500,000 ticketed visitors!